FORUM I4.0 QUERÉTARO
The forum seeks to be a leader in the job’s creation in Mexico. It was created to inform about the new generation of intelligent technologies to increase productivity and boost economic development in Mexico.
Customers were concerned that their presentation had an old-fashioned look and that it did not project the values of the forum. It gave the impression of the typical PowerPoint template: difficult to understand and very heavy in text. To communicate better with potential clients and to be more attractive as a professional forum, they needed guidance to create an appropriate design that had a professional corporate-level design and that conveys the feelings of technology and innovation. I developed the whole branding concept and some initial website designs and social media interaction designs.
WHAT? Branding and design of the presentation and website of the forum
ROLE Designer and developer of website and presentation.
TEAM Multidisciplinary team 5 people.
HOW? Prototype, mockups and design taking into account the innovative and technological image we want to project.
CONCEPTS AND BRAINSTORM
CLIENT'S INITIAL DESIGN
DESIGN'S PROPOSAL
MOBILE DESIGN
TYPOGRAPHY
COLOR PALETTE
Visual Creative
VR Forum Website
QUERÉTARO, MEXICO, 2016The presentation they used, had a dark background with an antiquated look. This made their presentation difficult to read. The background color forced them to use bright primary colors for text creating an unsophisticated appearance. Their ideas were avant-garde and innovative, but their presentation did not project this.
I designed and personalized their presentation to achieve a clean and uniform design, easy to use and read. I worked directly with clients to help them visualize their most important content using modern styles and infographics..
1. Developed a visually attractive design. Since 50% of the presentations constitute aesthetic communication, it is important to take it into account while designing one.
2. Customed slides project high level and value. They enhance the project and provides a professional appearance, with attention to detail.
3. Created memorable and persuasive information. Designed specifically for the client, each slide tells a story outstandingly and unforgettable.