ONMPRI

The National Women's Organization of the Institutional Revolutionary Party (ONMPRI) decided to develop a Manual to promote sisterhood within its members. The challenge was to help develop a more approachable and unique booklet that would reflect the organization's endeavor to promote sisterhood within its members. We created a layout, design language, and manual coupled with new aesthetics that would help the organization to promote this value, and get results. The authors wanted it to resemble a conversation and requested to use a dynamic and youthful design. The idea behind it is that this Manual represents in itself an exercise of sisterhood. Thus, each one brings the best of herself.

WHAT? "Manual de Sororidad" Graphic Design

ROLE Creative director, Visual Designer and Development

TEAM 6 women

HOW? A playful and youthful aesthetic. Using bright colors, a trendy design style that engages with the reader and dilutes the information.