INEEL

Visual Media and Communication Leader

Cuernavaca, 2016

I had the opportunity to participate as part of this project at the National Institute of Electricity and Clean Energies (INEEL). For several months we worked on a project for the Sub-direction of Physical Security (SSF) of CFE (Federal Electricity Commission). The SSF is CFE's area responsible for safeguarding its facilities.

The problem that the client raised was the lack of belonging that existed among SSF workers. Their main objective was to create a sense of beloging and to feel proud to work there. The project consisted of making a rebranding keeping the essence of the sub-direction.

Before starting we got the graphic material. We visited CFE's facilities in Sonora and Salamanca (Mexico) to photograph the daily day activities of the workers.

 

WHAT? Internal communication campaign and Branding.

ROLE Strategy, concept, design and photography

TEAM 3 people

HOW? We designed and developed a campaign and system that is not only user-friendly but also visually appealing. Furthermore, it highlightes CFE's abilities to create a sense of belonging.

SLOGANS

1. We care about the most valuable: your assets.

2. Our mission is your peace of mind, we protect your security.

3. We take care of your infrastructure.

4. Protection of the electric sector with experience.

NOTES DURING MEETING WITH CLIENT

SSF'S WORKFLOW

GRIDS

TYPOGRAPHY

It was necessary to evaluate the perception and needs of SSF users. We carry out interviews with workers and take notes of their comments. We managed to conclude that the lack of dissemination is one of the biggest problems. Therefore, an internal communication strategy was developed. It included: posters, mailers, videos, wallpaper, triptychs, and websites.

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